You should spend about 20 minutes on this task.
The table below shows types of YouTube ads, their average lengths and how long people watch them.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Write at least 150 words.
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Sample Answer 1
The table provides data on different types of YouTube ads, their average lengths, and how long viewers watch them. It categorizes ads into ten distinct types, showcasing the variation in both their duration and the time spent watching them by viewers.
A notable observation is that public service advertisements have the longest average duration, while ads like pharmaceuticals are considerably shorter. Another key point is that viewers tend to watch only a fraction of each ad's total length, with significant variations across the categories presented in the table.
In terms of specific data, public service ads are the longest, lasting approximately 66.7 seconds, and viewers engage with them for around 28.1 seconds. On the other hand, pharmaceutical advertisements are among the shortest, with an average length of just 21.8 seconds, and viewers watch these for about 16 seconds. Ads related to business and finance have an average length of 35.1 seconds, with viewers spending 24.6 seconds on them, whereas technology ads last around 39.3 seconds but receive less engagement, with only 20.9 seconds of viewing time on average.
Entertainment and news ads have an average duration of 30.8 seconds, with viewers staying engaged for about 26.5 seconds. Travel and retail ads, both slightly shorter in length—28.7 and 26.5 seconds, respectively—receive 23 and 20.1 seconds of viewership. Similarly, consumer electronics and clothing ads, which average around 24.9 and 23.4 seconds, are viewed for about 17.3 and 16.6 seconds, respectively. Lifestyle ads, lasting 33.7 seconds, show lower viewer retention, with only 14.3 seconds of viewing time. The overall average length of YouTube ads stands at 38.1 seconds, with users watching for approximately 20.4 seconds.
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Sample Answer 2
The table provides information on different types of YouTube ads, their average lengths, and how long viewers engage with them. It categorizes advertisements into ten distinct types, revealing notable differences in their duration and the time people spend watching them.
The most noticeable trend is that public service ads are the longest, while pharmaceutical advertisements are the shortest. Additionally, the data highlights that viewers generally watch only a fraction of the total ad length, with engagement levels varying across different categories. Ads from industries like entertainment, retail, and technology appear to maintain viewer interest for a relatively longer duration.
Public service ads average the longest duration at 66.7 seconds, though users watch only 28.1 seconds of them, which is less than half of their total length. Business and finance ads, lasting 35.1 seconds on average, are viewed for about 24.6 seconds. Entertainment and news ads perform well in terms of viewer engagement, with people watching 26.5 seconds out of their 30.8-second average length. Similarly, travel ads, which last 28.7 seconds, are viewed for 23 seconds.
On the other hand, technology ads average 39.3 seconds but hold viewers' attention for only 20.9 seconds. Retail and consumer electronics ads, with lengths of 26.5 and 24.9 seconds, receive 20.1 and 17.3 seconds of viewing time, respectively. Lifestyle ads, lasting 33.7 seconds, are watched for only 14.3 seconds, while pharmaceutical ads—among the shortest at 21.8 seconds—are viewed for just 16 seconds. On average, YouTube ads are 38.1 seconds long, with viewers watching 20.4 seconds of them.
Sample Answer 3
The table outlines the various types of YouTube ads, their average lengths, and how long people watch them. It categorizes the advertisements into ten types, highlighting the differences in both the duration of the ads and the average time viewers engage with them.
A key takeaway from the data is that public service ads have the longest duration, while pharmaceutical ads are among the shortest. Another significant feature is the disparity between the average length of ads and how long viewers actually watch them, with most viewers watching only a portion of each ad type.
Public service ads top the list in terms of length, with an average duration of 66.7 seconds, though viewers watch them for only about 28.1 seconds. Business and finance ads, which last 35.1 seconds on average, have relatively good viewer retention, with 24.6 seconds of viewing time. In contrast, technology ads, with a length of 39.3 seconds, receive slightly less attention, being watched for just 20.9 seconds.
Entertainment and news ads are 30.8 seconds long on average, with viewers staying for 26.5 seconds. Travel and retail ads are shorter, averaging 28.7 and 26.5 seconds, and receive viewing times of 23 and 20.1 seconds, respectively. Consumer electronics and clothing ads, lasting around 24.9 and 23.4 seconds, are viewed for 17.3 and 16.6 seconds, respectively. Lifestyle ads average 33.7 seconds, but viewers engage for only 14.3 seconds. Overall, YouTube ads are 38.1 seconds long on average, with users watching them for 20.4 seconds.
Sample Answer 4
The table presents data on various types of YouTube ads, their average lengths, and how long viewers typically watch them. It illustrates how advertisement durations differ across categories, and the extent to which viewers remain engaged with these ads.
A key observation is that public service ads have the longest duration, while pharmaceutical ads are the shortest. However, the table reveals that viewers tend to watch only a portion of most ads, with some categories capturing more attention than others. Notably, ads from sectors such as entertainment and travel are viewed for longer durations compared to others.
Public service ads, which average 66.7 seconds, receive the highest engagement, with viewers watching 28.1 seconds. Similarly, business and finance ads last for 35.1 seconds and are viewed for 24.6 seconds on average. Entertainment and news advertisements perform well, maintaining viewer attention for 26.5 seconds, despite being 30.8 seconds in length. Meanwhile, travel ads, lasting 28.7 seconds, attract 23 seconds of viewer attention.
In contrast, technology ads, though relatively long at 39.3 seconds, are watched for just 20.9 seconds. Retail ads, which are shorter at 26.5 seconds, secure 20.1 seconds of viewership. Lifestyle ads, despite averaging 33.7 seconds, have one of the lowest engagement times at 14.3 seconds. The shortest ads, including pharmaceutical ads at 21.8 seconds, see 16 seconds of viewing. On the whole, YouTube ads average 38.1 seconds in length, with users watching about 20.4 seconds.
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